Before the Rock became a beloved campus message board, a very small portion of it was visible in the lawn of Calvary Baptist Church, where Fraternity Park is now located. In 1966 after UT had acquired the land, the A.B. Long Company unearthed the 97.5-ton hunk of Knox dolomite while grading for roads and buildings. Later that year, UT began the process of selecting a name. The Daily Beacon reported that the Rock beat out other submissions including the Kissing Rock and the Fellowship Stone.